Serving the Right Customers Right

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Yesterday's or Tomorrow's Customer?

Back to our discussion on posterity organizations. One common trait in the leadership is Innovation. They ensure they are always abreast of developments in the market. They keep going a step ahead, outdoing themselves to remain on top of their game. They organize themselves to meet the needs of today's customers, while repositioning themselves to meet the needs of tomorrow's customers.

Yesterday's customer (YC) loves to come to your office; tomorrow's customer (TC) prefers you coming to their office. YC are low in choices; TC loves varieties. YC loves certificates; TC prefers capacity. YC are happy being on the move; TC are more satisfied being on the go. YC is ok with 'hards'; TC prefers it being 'soft'. YC is suppressive and submissive;  TC is expressive and exploratory. YC wants to serve; TC wants to be served. YC doesnot mind waiting; TC wants it immediately. YC loves and thrives in community; TC loves independence and individuality.

In recognizing these changing times, Paul Tissot, an ex-director of the Tissot Company (branch of Swatch Group) said: "We need to make serious effort to reorganize, to bring in new ideas more attuned to the new situation."

Posterity organizations are also keen on innovation. You must keep getting better or you prepare to go under. And like Paul M. Romer said, "Every generation has underestimated the potential for finding new ideas...Possibilities do not add up. They multiply."

Multiply your possibilities by constant innovation and renovation.

I believe in you!

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Make the Right Comparison

There is an unfortunate cast system into which we all are born: it is the Shape-Up-Or-Ship-Out system. This system makes us see life as a competition. And this has been buttressed by many theories like the theory of natural selection which says that life favours only the fittest.

Right from pre-school, the pupils with a high 'IQ' are given more attention and preferential treatments at the expense of others. And this makes the 'average' students to naturally dislike the 'good' ones. They wish some evil happens to them so they can become the 'centre of attraction'. This even continues into adulthood as people are seen to just want to be ahead of others. This has got so bad that even a mini power generating set is named I-better-pass-my-neighbor.

Competition has its own benefits, as its the main drive for innovation and civilization. The challenge with it, however, is when it is aimed at other humans. While it may give you a sense of superiority, in reality, it sets you up for mediocrity and frustration.

When you look around you and you seem to be the best, you want to walk tall, with your shoulders raised. You may even tell yourself, "I'm not that bad!" But if you are sincere with yourself, in comparison with your potentials, is this all that you can be? You're married with kids, you have cars, a house, a business or job that provides for your family - thank God for your life. But is that all there is to life?

I challenge you this day to take a careful audit of your abilities, attributes, assignment, and your actions and achievements. Is this all that your life can produce? Is this all there is to you?

Therefore, make the right comparisons. Judge yourself not in comparison with what others have, but in comparison with what you can be, do and have.

You are more than this.

I believe in you!

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To maximize the potentials of your idea, business or people in your life, we can work with you on that at SOAR AFRICA. Send us an email at soarafrica@gmail.com or see our website for more services: www.soarafrica.com

True Prosperity

The faith-for-prosperity message has been one of the revolutions that ever happened to the Christian faith. Before now, clergy men used to be paupers and ill-treated, to the extent that people considered it suicidal to want to be a pastor.

Obviously, the reverse is the case now. One of the most attractive professions today is the pastoral 'profession'. And the 'packaging' is now even so tight that many of us now live a triangular life of church-work-home. With home being the place to get some sleep so we can kick off the cycle the following day.

A recent research shows that parents spend less than 38 minutes in a week in giving their children undivided attention. We are so preoccupied with activities that we forget the main thing - the family.

Children are a gift from God; they His reward (Ps 127:3). How are you handling your own gifts? Are you paying some teachers so heavily to help you fulfill your responsibilities, and later complain about some negative traits your chidren are displaying? Do you know what exactly your children and spouse are going through? Are you your children's best friend and confidant?

True prosperity, I think, is living a balanced life; not loving 'church' and work to the detriment of the family. The bible says: "Wisdom builds her house." (Prov 9:1)

Today, Grow In Focus-on-the-family (TGIF)

I believe in you!

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SOAR AFRICA is a coaching and consulting firm dedicated to helping you build lives and businesses that will outlive you. Call now or send us an email to soarafrica@gmail.com

Build A Fortress

Every individual and institution experiences attacks at one point or the other. This may make some tear apart, while it will help some to be even stronger. Some attacks are internal; while some are external. But however it comes, the aim is always to destroy.

One institution that has suffered the most over the centuries is the family institution. It's amazing to see two people who are crazy about themselves, and think of each other the most of the day, only to find themselves 'incompatible'. And then they file for divorce due to 'irreconciliable differences'. Truth be told, these differences have always been there, but covered up by the thick shadows of love. When love is lifted, this shadow also disappears. The bible says: "Love covers all sins. (Prov 10:12).

Do all you can to make this love tower ever erect in your family. Pray with your spouse and children. Take them out. Be courteous in your communications; consider the pains and aspirations of others in your decisions. Don't do anything you've not agreed to do - be interdependent and not independent. Don't play boss over your spouse because you're at an advantage. Say I LOVE YOU often.

Build a fortress of love over your family.

I believe in you!

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At SOAR AFRICA, we are committed to helping you maximize your potentials. Let's help you turn around your ideas and business to something more profitable and sustainable. Call now or send an email to soarafrica@gmail.com

The Power of One

Everything that exists begins with one. This could be a creature, a product or a movement. We now have over 7 billion humans on earth, but it all began with one - Adam. Think of the world's religions, ideologies, terrorist groups, innovations and inventions - these all began with just one person.

But when that 'one' person starts out, they are mostly alone - nobody seems to see nor believe in them. That period of 'aloneness' helps them to think through the dimensions of their ideology without much interferences. They could withdraw to the recluse of their human spirit and see clearly into the future they seek to create. Then stealthily and deliberately, they begin to move towards the direction of their goal.

Never become overwhelmed or discouraged when no one seems to be looking at your way. Keep crafting, designing and envisioning your future. Every leader - good or bad - started that way.

This week presents you with another opportunity to rethink, redesign and revisit your ideas. Don't despise yourself because you're now alone. I can assure you that it is only for a short while.

There is great power in you.

I believe in you!

Follow me on twitter @deleayobankole. Let my team and I help you to birth your idea to reality, or to expand or stabilize your business. Call now or send an email to soarafrica@gmail.com. we're sold out to your success.